The assessment through mystery shopping is based on performance in the areas of customer service and consultation. In addition, the further assessment evaluated technical equipment, regional engagement and tradition. In doing so, optician Roman Wagner achieved an overall score of 97% in the customer service category.

In the DtGV “Outstanding Opticians” assessment, the following sub-areas are examined in more detail:

Customer service: How comprehensive are the services offered? Did the store make a clean and welcoming impression? Were the test customers treated in a friendly and courteous manner? (40% of the overall score)

Consultation & eye test: What consultation services are generally available? How carefully and thoroughly was the eye test carried out? Were the test customers advised competently and comprehensively? (55% of the overall score)

Social/regional engagement: How well are providers positioned in terms of sponsorship and support for regional clubs and projects? Are social and/or environmental projects abroad also supported? (5% of the overall score)

Only the best opticians can impress. To be awarded the “Outstanding” distinction, opticians had to achieve an overall score of at least 75% across the 70 defined assessment criteria.

More about the award at source: https://www.dtgv.de/9570

MIDO is today the leading international trade fair for ophthalmology, optics, and optometry, held annually at the Fiera Milano Portello halls in Milan.