In early March 2026, the TOP 100 Opticians 2026/2027 were honored at a festive gala in Düsseldorf. As patron of the event, the well-known entertainer, author, and Bambi and Grimme Award winner Wigald Boning personally honored the winners and presented the award.
From Schweich, “The Optician Roman Wagner” is among this exclusive circle within the industry. Owner Roman Wagner is proud of this special award and achievement, which he has accomplished together with his staff. Particularly since the company has received this award for the eleventh consecutive time since 2006.
The selection of the Top 100 Opticians is conducted through an independent, multi-stage competitive process. The BGW Institute for Innovative Market Research in Düsseldorf is responsible for the methodological implementation, supported by an independent jury from the fields of business administration, market research, and marketing.
The evaluation is based on a comprehensive questionnaire through which participating companies demonstrate their performance capability, entrepreneurial orientation, and consistent customer focus. The self-disclosure is supplemented by anonymous test purchases, business inspections, and structured on-site observations. This creates a fair, critical, and practice-oriented comparison of all applicants. The TOP 100 Opticians award is exclusively given to companies that achieve above-average results in all evaluation areas. These include:
- Customer orientation and customer information
- Employee orientation
- Market orientation and business management
- Store design and service quality
The awarded businesses impress with a high degree of personal attention, service readiness, and consistently customer-oriented business management.
As a long-time eyeglass wearer, Wigald Boning was impressed by the commitment of the awarded businesses. He emphasized that the TOP 100 Opticians convincingly demonstrate excellent service, personal approach, and practiced customer orientation.
For business owner Roman Wagner, the renewed award is both recognition and motivation: “Our goal is to continue offering our customers the highest quality and personal service and to further expand this high standard of quality.”
Naturally, the tested quality and service features are standard in all Centers for Good Vision by Roman Wagner.
