News
New highlights from MIDO Milan 2026 – trends, innovations and sustainable eyewear fashion
MIDO Milan is the world’s leading trade fair for eyewear and optics. From January 31 to February 2, 2026, more than 1,000 international exhibitors at Fiera Milano Rho showcased the latest trends and technologies in the industry.
Alongside international eyewear fashion, the focus was above all on sustainability and innovation. New frames made from modern, partly natural materials such as cotton flakes and wood fibers combine design, craftsmanship and environmental awareness—often as exclusive one-of-a-kind pieces.
Trends & Innovations from the SILMO Paris 2025 Trade Fair
At SILMO Paris 2025, the industry once again demonstrated where the journey is heading: smart eyewear, sustainable materials, and bold designs are shaping the upcoming collections. A look at the most important trends and innovations from the international trade fair.
Innovations & trends – MIDO 2025 in Milan
MIDO in Milan is the world’s largest trade fair for opticians! Every year, the world of eyewear fashion comes together here to showcase the latest trends and design innovations.
We gained exclusive insights into the future of international eyewear fashion and discovered exciting new style highlights. This year, bold colours and striking designs take centre stage. Dare to be individual: vibrant colours and statement glasses are in demand.
opti 2025 – the international trade show for optics and design in Munich – a highlight to start the year
In addition to current eyewear fashion, our focus was on forward-looking measurement and screening techniques for the early detection of eye diseases and the prevention of myopia in children.
Learn more about the current trends in international eyewear fashion and the key topics for 2025 now at Roman Wagner.
We Keep Children’s Eyes in Focus
Preventing the increase of myopia in children – spending just one hour outdoors helps children enormously. A new study from the United Kingdom demonstrates the positive influence of time spent outdoors on the development of children’s eyes.
Detecting vision deficiencies in children early
Good vision is crucial for academic success – therefore, have your children’s visual acuity checked at our Centers for Good Vision!
Approximately 60 percent of all vision defects are detected too late. Optician Roman Wagner explains what you should know about your children’s eye health.
Deducting Vision Aids from Taxes – Here’s How (Part II)
We have already explained how you can claim vision aids as an individual as an extraordinary expense in your income tax return.
What is the situation if you want to deduct eyeglasses as business equipment as a business owner?
MIDO 2024 – International Eyewear Show in Milan
Last weekend, we visited MIDO, the international eyewear show in Milan. MIDO is the world’s leading trade fair representing the entire eyewear industry, with over 1,200 exhibitors from 50 countries and visitors from over 130 countries.
Workplace accident and broken glasses – what to do?
Workplace accidents happen quickly. What should be done if aids such as glasses are damaged during a workplace accident? How can the damage be settled with the employers’ liability insurance association (BG)?