MIDO 2024 – International Eyewear Show in Milan

Last weekend, we visited MIDO, the international eyewear show in Milan.

MIDO is the world’s leading trade fair representing the entire eyewear industry, with
over 1,200 exhibitors from 50 countries and visitors from over 130 countries. Sustainability and artisanal intelligence were the key trends at MIDO 2024.

At MIDO, leading companies from the fields of eyewear, contact lenses, optical equipment, and accessories present their latest products and innovations. It is a great opportunity to discover the latest trends and developments in the optical industry and to exchange ideas with other experts. Here, our passion for eyewear fashion met like-minded individuals.

During our visit, we had the opportunity to engage in many interesting discussions with representatives from various companies and to view, as well as acquire, the latest products and technologies.

We were particularly impressed by the variety and quality of the exhibited products, as well as the innovative approaches pursued by several companies.

MIDO was an extremely rewarding experience for us, and we are already looking forward to participating again next year. It is always amazing to see how the industry continues to evolve and what new opportunities arise as a result.

Some of these developments and products will already be available to our customers in the coming days.